Find Your Rhythm
Income systems and automations for Creators, Coaches, and Community Builders.
👋 Hi, I’m Steve
Good Systems Create Space
For 12+ years I've sat at the intersection of marketing, product, and operations, making income systems actually run for people who are too busy creating to figure out the backend.
I've helped fitness brands 8x their revenue, built communities from zero to 1,000+ paid members, and shipped tools used by thousands of HYROX athletes. All by connecting the dots between audiences, offers, and automations.
Outside of work, you can find me surfing, making music, and training for HYROX.
Build The Path of Least Resistance
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Turn attention into income
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Automate what should be automatic
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Build once, earn repeatedly
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Scale without chaos
I don’t just advise, I build. Email sequences, community platforms, onboarding flows, conversion tools. The stuff that runs while you sleep.
I Only Win When You Win
The Model
I don't charge by the hour. I work on a share of the new revenue we generate together, so we’re both invested in the outcome.
My fee comes from the new revenue the systems I build for you, not from your existing income. If what I build doesn't perform, I don't get paid. Simple.
That means I'm selective about who I work with. I'm not selling a service, I'm building a partnership. If your audience is engaged and you have something worth selling, let's talk about whether this is a fit.
Book a Free Call. No pitch, just a conversation.
How It Works
Simple process. No surprises
Step 1. Discovery Call
We talk for 30 minutes. You tell me about your audience, your offer, and where things feel stuck. I'll tell you honestly whether I think I can help, and what that might look like.
Step 2. Build
Once we agree it's a fit, I get to work. Website, automations, community, onboarding, whatever the system needs. You keep creating. I handle the infrastructure.
Step 3. We Grow Together
I get paid from the new revenue the system generates. You keep 100% of what you were already making. We both have skin in the game.
Case Studies
RMR Training: Brand, Platform, and Systems
A fast-growing fitness brand with strong demand but fragmented systems.
The Gap
Website didn’t convert
Community, programs, and payments weren’t connected
Too much manual work behind the scenes
What I Built
Rebranded and rebuilt the website (mobile-first), logo, copy, and brand identity
Built the Circle online community and helped grow it to 1k+ paid members
Automated memberships and payments
What Changed
8x revenue increase
Clearer user experience
Less manual work and fewer issues
Systems ready to scale
If this sounds like you:
If your site, community, and payments feel disconnected, growth will always feel harder than it should.
RMR Program Picker & Onboarding
A membership program with lots of options and no clear next step.
The Gap
Prospects were confused about which program to take
Current users didn’t know what program to take next
Too many options, guidance was manual
What I Built
Program picker and onboarding flow
What Changed
Over 40% of new signups now come through the program picker
Over a 46% improvement in user retention
Fewer support questions
Better engagement
If This Sounds Like You:
If users are confused early, they won’t stick around.
Logger: Hybrid Workout Tracking & Progression System
A growing product that needed clean data to scale and monetize.
The gap
No way to reliably track user activity and progress
Data lived in too many places
Hard to support Premium features without clean data
What I built
A custom logging and progression system
Automated data flows between programs and users
Backend structure to support future Premium offerings
What changed
Clear visibility into user behavior
Less manual work and fewer edge cases
Foundation for paid, data-driven features
If this sounds like you:
If you can’t clearly see what users are doing, it’s hard to scale or monetize your product.
HYROX Community Tools: Built & Shipped in One Morning
Four free tools for the HYROX community: a workout timer, race pace calculator, packing checklist, and equipment substitution guide. All designed, built, and deployed to custom domains in one morning. No ads, no signups, just goodwill tools that drive organic traffic back to RMR Training.
Tools
Daily drivers, plus the flexibility to work with what you’re already using
Circle.so
Hubspot
Airtable
Stripe
Softr
Kit
Claude
Zapier
FAQs
Do I need a huge audience to work with you?
1
No. Most people I work with have 15k–100k followers. What matters is having engaged attention, not being “big.”
What if I don’t know what to sell yet?
2
That's fine, and honestly pretty common. The first thing we do on our call is figure out the simplest monetization path for your audience before we build anything.
What tools do I need to use?
3
I work with flexible, proven tools (Circle, Stripe, email platforms, etc.). If you’re already using something else, I can easily adapt, or recommend a simpler option.
How does your fee work?
I take a share of the new revenue from the systems I build for you, not a percentage of what you're already making. We'll agree on the specifics on our call.